Since I started this blog I have been the sole designer. With some, limited, feedback from Steve. I often laugh at my old layouts - because seriously I want to know 'what was I thinking?' I think this is how we all work, right? As soon as we have a fresh new layout we wonder why we stuck out the old for so long. Why we chose that font? That graphic? Those colours? It's the same when you see yourself in an old picture - you wonder why the heck didn't anyone tell you how terrible that shirt looked? Or how ridiculous that hairstyle was. Blog design to me - is exactly the same.
Trust me I am no expert on the subject of design - but I do feel like it's a lot like fashion. Design trends. Fonts. Colour schemes. They all come and go. And to be honest - I have never really poured my heart into my own blog design. Much like I don't pour my life savings in to fashion. I am a sweats girl. I don't know why - but when it comes to pimping out my own space - things just never are right. I can't decide what to do - so I stick it out with simplicity. But I didn't start off that way.
I am glad I came to my senses and realized that less is more. Especially when it comes to headers. I dropped the busy tree graphic and the terrible tag line and stuck with the two birds and colour scheme. The two birds represented Steve and I. Essentially who Hope Squared is. I changed the fonts to Calibri and Honey Script and called it a day.
Header three - looks almost exactly like the second right? I remember thinking that the dark grey was too harsh - so I lightened is up with the blue. However I stuck it out with the blue and grey theme - because those were our wedding colours - and lets face it they look great together. RIGHT? I can't remember how long I lasted with this one.
I decided to change my font to my trusty go to Cicle and swap out the birds for this little leafy element thing. I was seeing birds on so many blogs - and wanted to get out of that trend. So why not be super unique and use some natural elements. Obviously it's impossible to be original in a blogosphere this large. But one thing I did was I opted for a cleaner looking header. Let's face it - I like white space. You should like white space. It's your best friend. Seriously I get anxious when I am designing and I think there is too much going on. It usually halts the process. I have learned to work with basic simple designs. It's what I like. It what I am most comfortable with. The cleaner and simpler the design the more I swoon.
Fifth HeaderStentiga - it's the only time I've ever used it. I launched this new look at the beginning of 2012 - and it's taken all my energy to just stick it out. I think there is something to be said about continuity in your designs. I have been trying to build up readership this year and I wanted to make sure there was some continuity. So to ensure my readers knew it was me - I have kept my look the same. But I think as a blogger your brand should reflect who you are. Some consistency is good. But sometimes change is necessary.
With that said....it's time for some changes to occur here at Hope Squared. I like the simplicity of my blog. But it's outdated. My navigation links aren't reflective of my blog anymore. The colour scheme needs to change. But I don't want to rebrand unless I get it right. Thus the delay. But it's coming. But I do have two new designs for some other bloggers that I am working on in the mean time. I am excited to share those with you.
But I have a question - In your opinion what makes a good blog design?